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Wire/Coarse Coat
Professional Use Guidelines for Treatments
Wiry-coated dogs have a distinctive rough and bristly texture that gives them a rugged yet charming look. However, their coats can become coarse, dry, and brittle without proper care. Unlike soft coats, wiry fur benefits from shampoos that cleanse without over-softening, preserving the breed’s natural coat structure. A strengthening conditioner adds durability and moisture while maintaining the coat’s signature crispness. Routine brushing and occasional hand-stripping help remove dead hairs and keep the coat looking fresh, structured, and healthy.
Breeds: Schnauzer (Miniature, Standard, and Giant), Wire Fox Terrier, Border Terrier, Jack Russell Terrier (rough-coated), Scottish Terrier, Cairn Terrier, Norfolk Terrier, Welsh Terrier, Brussels Griffon (rough-coated), Affenpinscher, Wirehaired Dachshund, Wirehaired Pointing Griffon, Dandie Dinmont Terrier, Otterhound, Spinone Italiano, Cesky Terrier, Irish Terrier, Airedale Terrier, Bedlington Terrier, Lakeland Terrier, Sealyham Terrier.
Step 1:
1st hand – Removes dirt, oil, and buildup while maintaining the coat’s natural balance. Leaves fur fresh, soft, and thoroughly cleansed.
Step 2:
2nd hand – Helps repair and strengthen the coat while adding fullness and body. Restores softness, density, and a healthy appearance.
Step 3:
Enhances natural lift and definition, giving the coat a fuller, more structured look. Improves body and texture without weighing it down.
Step 4:
Boosts coat strength and elasticity, adding lasting volume and movement. Leaves fur lightweight, full, and naturally lifted.
Step 5:
Revives dull or lackluster fur, enhancing shine, clarity, and vibrancy. Leaves the coat radiant, luminous, and full of life.
Groomer’s Insider Tip:







