The Secret Key Shampoo for sensitive dog skin with colloidal silver and aloe vera for grooming care
secret key shampoo

Magic Illussion Rinse Shampoo

Price range: 27,00 € through 89,00 €

Rinse Shampoo is a professional-grade first-step shampoo designed to remove dirt, excess oil, and unpleasant odours effectively—without being harsh on the skin or coat. Ideal as the foundation of any grooming routine, this gentle yet powerful formula preps the coat for maximum absorption of follow-up treatments. For best results, use before The Secret Key Shampoo.

Key Benefits:

✅ Gently eliminates dirt, grime, and buildup

✅ Neutralizes odours without drying the skin

✅ Prepares the coat for enhanced product absorption

✅ Ideal for sensitive, oily, or heavily soiled coats

✅ Suitable for all coat types and frequent use

Ideal For

  • The first wash in a two-shampoo grooming routine
  • Oily, heavily soiled or muddy coats after walks
  • Dogs whose coat feels coated or product-heavy
  • Professional groomers working through several dogs a day
  • Cats, rabbits, guinea pigs and horses as well as dogs

Free from Harsh Chemicals

Free from SLS (sodium lauryl sulphate), colorants, parabens, animal derivatives, mineral oil, ethanolamines, GMOs, detergents and propylene glycol. Also gluten-free, carbon neutral, pH-balanced and vegan. Rich in results. Probably the most effective shampoo your dog will ever need.

Key
Ingredients

Aloe vera is rich in proteolytic enzymes, vitamins, and minerals that repair and rejuvenate skin and coat. It soothes irritation, reduces redness, and promotes hydration, leaving the coat smooth, shiny, and manageable. Its anti-bacterial and anti-inflammatory properties also help calm sensitive or irritated skin.

Panthenol is a multi-functional ingredient that strengthens the skin and hair, providing lasting hydration. It enhances elasticity, repairs damaged fur, and soothes irritations like itching or flaking. It also leaves the coat looking shiny, soft, and more manageable.

 

Olive oil is a rich source of antioxidants and hydrating squalene. It nourishes and moisturizes the skin and coat, forming a protective barrier to retain moisture. It strengthens individual hair strands, prevents split ends, and promotes a shiny, healthy coat.

Glycerin is a natural humectant derived from plants that deeply hydrates and locks moisture into the skin and coat. It softens and nourishes dry or damaged areas, promoting a smooth, healthy appearance for your pet.

A stabilized form of vitamin E, this powerful antioxidant protects the skin and coat from free radical damage and environmental stressors. It nourishes and repairs dry or damaged areas, enhances moisture retention, and restores natural shine and vibrancy to the coat.

Application Instructions

  1. Shake well before use.

  2. Wet your pet’s coat thoroughly with warm water.

  3. Apply the shampoo generously, massaging gently throughout the coat. Avoid the eye area.

  4. For best results, let the formula sit for up to 5 minutes to allow the botanicals and essential oils to work effectively.

  5. Rinse thoroughly and repeat if needed.

  6. For a milder cleanse or frequent use, dilute the shampoo in a clean bottle (up to 1:32 ratio, water to shampoo).

  7. It is suggested to continue the treatment with The Secret Key Shampoo.

Regular use ensures a healthy, clean coat and soothed skin — naturally.

Product
Characteristics

  • First-step shampoo in the Magic Illusion grooming system
  • Removes dirt, excess oil, odour and product build-up
  • Prepares the coat to absorb follow-up treatments
  • Highly concentrated — dilutes up to 1:32
  • Hypoallergenic and safe for sensitive skin
  • Dermatologically tested for safety and efficacy
  • Available in 250ml and 1000ml

General
Questions

The shampoo is suitable for dogs, cats, rabbits, guinea pigs, and horses, making it versatile for various pets.

  1. Shake the bottle well before use.
  2. Moisten your pet’s coat with warm water.
  3. Apply the shampoo directly or dilute up to 32:1 (32 parts water to 1 part shampoo).
  4. Massage thoroughly with the diluted shampoo and rinse well.
  5. For best results, follow with The Secret Key Shampoo.
  6. Dry the coat well with a warm towel and, if possible, a hairdryer.

The shampoo can be diluted at a ratio of 32:1 for efficient and economical use. For example, mix 10 ml of shampoo with 320 ml of water for larger areas or medium-sized pets.

Yes, the shampoo is gentle on the skin and coat, making it safe for regular use as part of your pet’s grooming routine.

  • Aloe Vera: Soothes the skin, hydrates the coat, and promotes healing.
  • Glycerin: Locks in moisture and prevents the coat from drying out.
  • Coconut and Rapeseed Surfactants: Provide a natural and effective cleansing action.
  • Panthenol (Vitamin B5): Hydrates and strengthens the coat, leaving it soft and manageable.
  • Organic Olive Oil: Deeply nourishes and hydrates the skin and coat.
  • Vitamin E: Protects the skin and coat from environmental damage while promoting shine.

No, the shampoo has a light, pleasant fragrance that leaves your pet smelling fresh without being overpowering.

The Rinse Shampoo can be used alone for cleansing. However, for optimal grooming results, it is recommended to follow with The Secret Key Shampoo, which enhances coat texture and shine.

Yes, the shampoo is formulated with gentle, plant-based ingredients that are safe for pets with sensitive skin.

Yes, the shampoo is highly effective at removing odours, dirt, and grime, leaving your pet’s coat clean and refreshed.

No, the Rinse Shampoo is free from harsh chemicals and is made with safe, gentle ingredients such as organic aloe vera and olive oil.

Fredrik Nilsson is an internationally respected FCI Judge with decades of experience in grooming and handling breeds like Poodles and Pomeranians. His expertise was instrumental in developing the Magic Illusion Line, ensuring it meets the highest standards of coat care for professional and at-home grooming.

Thanks to its high concentration, one bottle of shampoo can last a long time when diluted appropriately. For example, with a 32:1 dilution, a 250 ml bottle can yield up to 8 litres of shampoo.

Absolutely. The Magic Illusion Line was developed with professional grooming and show grooming in mind, ensuring exceptional results for pets of all coat types.

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