Chronic licking is usually attributed to allergies and other causes that can be traced to just about anything. It could be the food, the chemicals in your yard, your carpet cleaning products, anxiety, and so much more. Some of the most common causes are the following:

Mold & Bacteria
Wash food and water bowls frequently and use glass or stainless steel food and water bowls. If there is bacteria at your dog's skin you can use the all-natural First Aid Skin Care ointment that it eliminates bacteria and fungus. 

Grass/Weeds, and Pollen
Don't let your dog out into the yard during high pollen season or right after you cut the lawn. Clean your dog's feet with a wet wipe after going for a walk to prevent further irritation.

Dust Mites
Vacuum often or limit your dog to carpet-less areas. Wash your dog's bedding weekly. Change furnace and air conditioning filters.

Poor Grooming Products
Most shampoos use cheap ingredients that burden the body and cause allergies. Always Your Friend shampoos are hypoallergenic and use natural organic ingredients.

Poor or Incompatible Food
Common ingredients that cause allergic reactions include wheat, soy, corn, beef, chicken & pork. They can also be allergic to artificial additives. Have the vet run a food allergy test so you can avoid incompatible ingredients. A general rule is to avoid cheap commercial foods and try to feed them an all-natural diet.

Anxiety
In this way, paw-licking or chewing is similar to human nail-biting. If a dog is anxious, find out the cause of anxiety. Some anxiety causes are boredom, separation from owner, lack of exercise, depression, and illness. Prevention is always better than medication. If you cannot remove your dog from the thing or situation that is causing anxiety, only then sedatives may be prescribed. But before you do that, we would suggest you try a no side effects approach by using Calming Effect lotion that naturally calms the pet in stressful situations with the delicate scent of Ylang Ylang and Lavender. Pets should be thoroughly checked out by their vet before treating a problem as strictly behavioral.

Hormonal Imbalance
When a dog has a hormonal imbalance, he either produces too much cortisol or doesn't produce enough thyroid hormone (hypothyroidism), which causes red spots, balding, and brittle hair. Licking these irritated red spots or bald patches can lead to a secondary infection. The cause is often food and infrequent exercise, but if your dog is eating a natural diet and getting ample amounts of outdoor time, then the problem could be something more complicated. Has your pet been spayed or neutered? Often times, spaying and neutering alone will solve hormonal issues.

Dry Skin
Dry skin can be breed-specific or caused by over-bathing or a dry environment. The hairless breeds are often prone to a variety of skin conditions because they don't have a natural protection🛡️ that fur provides. Dry skin is also common among dogs living in cold and dry climates. If this is the case, we would suggest you to use the Rejuvenation Pet Conditioner & Paws & Nose Balm to keep the skin moisturized and healthy. You should also avoid excessive bathing and the use of harsh soaps and try natural shampoos for bathing.

Finding the real cause of the itchiness may take time to figure out. It requires patience and perseverance in order to find the cause of the problem. Never give up as your pet will never give up on you!